Back to all articles
🍈Custard Apple

Custard Apple Export from India: Markets, Standards, and How to Get Started

7 min read 17 July 2025

Agricultural and Processed Food Products Export Development Authority trade data documents that India exported 1,842 metric tonnes of custard apple valued at ₹31.4 crore in 2022-23, representing a 23 percent increase in export volume over the previous year driven by growing demand from Indian diaspora communities in Gulf countries, the United Kingdom, and continental Europe. APEDA price realisation data shows Indian custard apple fetching USD 2.5 to USD 4.5 per kg in international markets compared to ₹25 to ₹50 per kg in domestic farm gate channels, representing a 3 to 5 times price premium for export quality fruit that meets importing country phytosanitary and residue standards. Maharashtra accounts for 68 percent of total Indian custard apple exports by volume, followed by Andhra Pradesh at 19 percent and Madhya Pradesh at 8 percent according to APEDA state-wise export data.

Key Export Destination Markets and Their Requirements

APEDA export statistics identify the United Arab Emirates as the single largest destination for Indian custard apple exports, absorbing approximately 45 percent of total export volume driven by a large Indian and South Asian diaspora population exceeding 3.5 million. The UAE market accepts custard apple with a shelf life of minimum 5 days on arrival, requires phytosanitary certificate from India's Plant Quarantine authorities, and has no specific Maximum Residue Limit violations recorded for custard apple in recent years making it the most accessible export market for Indian farmers. The United Kingdom market, accounting for approximately 18 percent of export volume, applies EU-equivalent MRL standards and requires GLOBALG.A.P. certification from suppliers or their exporters. The Netherlands serves as an entry point for continental European distribution and demands cold chain continuity documentation from farm to port of entry, with fruit temperature maintained between 12 and 15 degrees Celsius throughout transit.

Phytosanitary and Quality Certification Requirements

Research and export protocol documentation from APEDA and the Directorate of Plant Protection Quarantine and Storage specifies the mandatory certification steps for custard apple export from India. Every export consignment requires a Phytosanitary Certificate issued by the Plant Quarantine officer at the port of export confirming the consignment is free from regulated pests including fruit flies of the Bactrocera species, mealy bugs, and scale insects. Pre-shipment inspection by an APEDA-empanelled inspection agency is mandatory for all fresh fruit exports. For markets including the European Union, United States, and Australia that apply stringent Maximum Residue Limits, APEDA requires that fruit be sourced only from registered farms that have maintained pre-harvest pesticide use records for the entire growing season and can demonstrate compliance with importing country MRL standards through third-party laboratory testing of fruit samples before shipment.

Packaging and Cold Chain Standards for Export

APEDA packaging guidelines for custard apple export specify corrugated fibreboard cartons of 2 to 4 kg net weight capacity with individual fruit wrapping in tissue paper or perforated foam net sleeves to prevent contact bruising during sea or air freight transit. Each carton must display country of origin, variety name, net weight, packing date, farm registration number, and exporter details in English. Research from the National Institute of Post Harvest Technology documents that custard apple export by air freight to Gulf destinations maintains acceptable quality with transit times up to 36 hours at 13 to 15 degrees Celsius. Sea freight to European destinations requiring 18 to 22 days transit is currently not commercially viable for fresh custard apple due to its short shelf life even under cold chain conditions, making air freight the only viable mode for European markets. Air freight cost from Mumbai to Dubai ranges from USD 1.8 to USD 2.5 per kg, which must be factored into export price calculations.

APEDA Registration and Export Documentation Process

Indian custard apple exporters must complete APEDA registration as a mandatory first step before any export transaction. APEDA registration is obtained online through the APEDA portal at apeda.gov.in by submitting IEC Import Export Code issued by DGFT, bank certificate, and company registration documents with a one-time registration fee of ₹10,000 valid for five years. Individual farmers cannot directly export without either forming an FPO with export capability or partnering with a licensed exporter. APEDA maintains a directory of registered custard apple exporters in Maharashtra and Andhra Pradesh that farmers can contact for consignment-based export arrangements where the exporter handles all documentation, cold chain, and international buyer relationships while paying the farmer an agreed farm gate price typically 40 to 60 percent higher than domestic mandi prices for export-grade fruit.

Varieties Best Suited for Export Markets

Export market feedback compiled by APEDA and Maharashtra State Agricultural Marketing Board identifies specific custard apple variety characteristics that consistently meet international buyer requirements. Arka Sahan developed by IIHR is the most preferred export variety due to its uniform fruit size of 250 to 400 grams, smooth skin with fewer segment protrusions that reduce bruising during packing, lower seed count of 15 to 20 seeds versus 30 to 40 in traditional varieties, and shelf life of 6 to 8 days at 13 degrees Celsius which is 2 days longer than Balanagar variety under identical storage conditions. Washington variety, producing very large fruits above 500 grams with attractive appearance, commands the highest per-unit price in UAE and UK specialty Indian grocery stores but has lower per-acre yield than Arka Sahan. Red Sitaphal from Madhya Pradesh generates significant curiosity and premium pricing in international markets but inconsistent supply volumes currently limit its export presence to small specialty shipments.

💡

Practical tip: The fastest and lowest-risk path for a custard apple farmer to access export prices without handling complex documentation is to supply an APEDA-registered exporter as a contract farmer. Contact your nearest APEDA regional office in Pune at 020-26053928 or Hyderabad at 040-23816649 and ask for the list of active custard apple exporters in your district. Approach two or three exporters before your harvest season, provide fruit samples for their quality assessment, and negotiate a minimum guaranteed farm gate price for export-grade fruit. Even if only 30 to 40 percent of your total harvest meets export quality standards in the first season, the price premium on that portion can increase your total orchard income by 15 to 20 percent compared to selling entirely through domestic mandi channels.